What is lead management software and which features matter?
Lead management is a fundamental part of successfully running a business. Let’s look at what features of this type of software will enable you to grow your business.
What is CRM lead management – and why is it so vital?
Lead management and CRM software go hand in hand to help businesses convert and then keep customers. Let’s check out how.
Manage all your leads and track their online activities
Lead tracking – what is it and how does it intersect with lead management? Let’s find out.
How lead management software can grow your sales and help your B2B lead generation
Today I’m going to let you into the secrets of making those all-important conversions from leads to sales – whether you’re a small business or a massive organisation. Every business needs leads – whether you’re big or small. And to make money, you need to turn those leads into loyal customers. Sounds super easy, doesn’t […]
4 things to know before launching lead generation ads – successfully
Everything you need to know about running lead generation ads to get the most out of your leads, and the tools you need to get your lead management process started.
What is lead generation and lead management?
You might realise that lead generation and lead management should co-exist for the best results – but do you know how to make it happen?
Inbound lead generation marketing strategy to attract customers
The world for modern marketers has transformed drastically. Cold calling is dead, direct mail is a distant memory, everyone’s sick of too-many emails and keyword stuffing gets you blacklisted on Google.
How to turn your leads into customers
There’s no point in getting a load of leads if you can’t convert them into paying customers. Here I set out my five hottest tips to give yourself the best chance of making that all-important conversion…
The best tools and applications for inbound lead generation
Inbound lead generation takes a lot of time and money – so it makes sense to maximise your chances of success with tools and apps to smooth and streamline the process. Here I shine a light on some of the best ones out there…
Best inbound marketing strategies for lead generation and management
Publishing content that aligns with your customers’ interests and needs will naturally attract inbound traffic that you can engage, nurture, close and delight. Lead management methods will help you gather information on each lead so you can give them customised content.